Influencer Marketing 2020
- Influencer Intelligence
- Indesign, Illustrator, Photoshop
- Identity Update, Print, A4, Report, Layout
BRIEF
Design the new major print report showcasing Influencer Intelligence's new research and findings on the future of social media influencers.
CHALLENGE
The challenges involved creating a look and which is modern and sophisticated while also communicating the content including various statistics to the audience in a clear manner and easy to follow format. Another core responsibility of the report was transferring the brands digital identity to print format. This involved the creation of new print guidelines and the conversion of RGB colours to CMYK and making the digital identity work on print.
SOLUTION
Focusing on the theme of future and creating a visual outcome which would reflect a trendy and modern design. I choose to create a clean and visually bold report which which whose primary focus would be to showcase the information clearly and comprehensibly.
