Update the 2019 creative of The Festival of Marketing which is the largest global event that is dedicated to brand marketers. Offering a unique two day experience for marketer across the globe.
Developing a campaign to better reflect a new modern identity which would welcome marketer of all ages groups and from across the globe. This new campaign would include print collateral and digital content such as newsletters and website design.
Focusing on most descriptive keywords of the festival being bold, fun, trendy and friendly. I decided the new campaign would need a visual identity which would be recognisable to its existing target audience while also displaying that the festival of marketing is always on top of current trends and events in the marketing world.