Pompidou Annual Report
- Pompidou
- Indesign, Photoshop, Illustrator
- Print, Annual Report, Art Direction, Branding Update
BRIEF
Design the annual report of Pompidou AG, a bijoux and accessories brand.
CHALLENGE
Due to a non existing print or digital branding content, the first task was to create a set of guidelines that would be incorporated into the annual report.
SOLUTION
The design direction was chosen to represent the brand as established, elegant, and professional as it does in its stores. The brochure makes full use of the brands corporate identity in terms of colours and presentation. The approach was chosen to be a clean and minimalist in its design while making full use of photography of its stores to present its identity.