Re-Targeting Annual Report
- Re-Targeting
- Indesign, Photoshop, Illustrator
- Print, A4, Annual Report
BRIEF
Design the annual report for the Re-Targeting Group is a Swiss internet company, developing internet products and services.
CHALLENGE
As the brand is primarily digital based, my first challenge was to make sure its digital identity would transfer successfully to print format.
SOLUTION
Using the basic digital guidelines, I transferred them to print and expanded on them further by incorporating visually striking BW imagery of architecture with their vibrant red colour palette. This being a traditionally Swiss company, I focused also reflecting the Swiss international style on its identity.