Tasked to conceptualise a rebranding strategy for the 2019 event, the goal was to refresh its identity to appeal to marketers of all ages and from around the world. 

Starting with research into current marketing trends and audience preferences. I conceptualised a visual identity that balances familiarity and modernity. This involved updating the event’s branding elements while retaining key visuals to ensure recognition for its audience

The new marketing collateral, included event banners, email newsletters, and website.