The Festival of Marketing brings together marketing professionals from various sectors to explore the latest trends, strategies, and innovations in the industry. With a focus on fostering collaboration and knowledge sharing, the festival showcases a diverse lineup of speakers, workshops, and networking opportunities.

Tasked with conceptualising a rebranding strategy for their 2019 event, the goal was to refresh its identity to appeal to marketers of all ages from around the world. Starting with research into current marketing trends and audience preferences, the new visual identity focused on balancing the previous vibrant branding with a modern touch. This involved updating the event’s branding elements while retaining key visuals to ensure recognition among its audience.

The new marketing collateral included event collateral, email newsletters, and website.