Influencer Intelligence required a fresh design for their upcoming 2020 report on the future of influencer marketing. This report would be distributed for the first time in both printed and digital formats.

My initial task involved converting their digital-only brand presence to a format suitable for print. Following discussions with Influencer Intelligence, we agreed to focus the report’s theme around the future. The objective was to convey a sense of futurism while ensuring brand recognition. To achieve this, I focused on a standard layout for body text with headings being more playful while still ensuring readability.

For the charts and graphs, we opted for a more experimental approach that aligned with the brand’s identity while ensuring clarity. Additionally, I sourced imagery which complemented the report’s content while also conveying a futuristic aesthetic.