Masters of Marketing updates its branding each year to stay recognizable and modern. Following discussions with stakeholders and research into current market trends, it was decided to revamp the visuals with a more vibrant and playful use of graphic elements.

Once the refresh was approved, I developed a comprehensive style guide to ensure consistency across all platforms. This included updating marketing collateral such as printed event banners, email newsletters, web banners, and website elements to reflect the new visual identity effectively.