Masters of Marketing wanted to update their annual event branding to be more contemporary. After discussions with stakeholders and research into current market trends, it was decided to revamp the visuals to be more vibrant and use graphic elements more playfully.

Once the refresh was approved, I created a comprehensive style guide to ensure consistency across all platforms. This included updating marketing collateral such as printed event banners, email newsletters, web banners, and website elements to reflect the new visual identity effectively.