Charged with designing their 2015 Annual Report, I encountered the challenge of Pompidou not having any pre-existing brand guidelines. This presented a unique opportunity to update their identity based on their existing retail store aesthetics.

I created new guidelines inspired by their retail stores, implementing a clean and minimalist design approach. This involved integrating the brand’s theme throughout the report while prioritising clear and legible presentation of information.

The resulting 2015 Annual Report and new guidelines not only reflected the elegance of their retail stores but ensured consistent branding across all future designs.